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LEAN PRODUCT EXPERTS

On Demand Product Strategy, Product Development,
and Product Marketing

 
 

At C2B we know that great ideas grow on trees, but it takes highly experienced individuals - like our team - to validate, build, and launch product visions of any size.  You’ve got an idea, but you don’t have the bandwidth or the experience to build it? That’s our sweet spot.

 
 

OUR SERVICES

You have a vision. It might be as concrete as a product idea with complete feature articulation or it might be as nebulous as a gut feeling about a market.  Either way, our team is prepared to turn your vision into a revenue generating reality. Here are some of the ways we can help.

 

Product
Owner

MVP
Development

Product
Launch

Technical
Pre-Sales

Vendor
Evaluation

Product
Strategy

Channel Development

Product
Marketing

Pricing and Packaging

Competitive Intelligence

 
 
 

FEATURED CASE STUDIES

Our obsession with infusing product work with the voice of the customer never ends.  In fact, the development of our own services is just as customer centric as the work we do with our clients and the results speak for themselves.

 
 
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SYNTHETIX
GLOBAL CHANNEL SALES STRATEGY SUCCESS

Needing a partner who could onboard quickly and manage the intricacies of the North American operation, C2B was able to deliver a 60% increase in new bookings

 
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NEXT IT
DIRECT AND RESELLER PRICING AND PACKAGING REFRESH FOR ENTERPRISE

Imagine the early days of AI and Machine Learning… few competitors, no publicly available pricing and few ROI calculations to substantiate industry value.  Facing this challenge, C2B built the internal capability to sell against any objection or perceived competitor increasing funnel velocity and close rate.

 
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LITHIUM
COMPETITIVE INTELLIGENCE SALES STRATEGY

In high tech, markets staying competitive comes down to knowing all the players and having a sales team that can articulate business value in crowding spaces.  By creating an unrivaled body of competitive intelligence, C2B gave the Lithium team a new edge, ultimately leading to an undisclosed increase in market share.

 Latest from the Blog

 

OUR TEAM

With more than 200 years combined experience, the C2B team is hand-picked to add velocity to your company, in short order. We’re growth-minded thought leaders in product strategy, product development, and product marketing - and we can’t wait to hear from you.

 

 
Scott Swope   Founder and Managing Partner

Scott Swope

Founder and Managing Partner

Andy Smolenski   Partner

Andy Smolenski

Partner

Fred Bush   Partner

Fred Bush

Partner

Michi Linn Oluk   PM / Analyst

Michi Linn Oluk

PM / Analyst

Scott Fratianne   Partner

Scott Fratianne

Partner

Stephen Weagraff   Partner

Stephen Weagraff

Partner

Alton Martin   Advisor

Alton Martin

Advisor

Roger Meador   Advisor

Roger Meador

Advisor

Aaron Doherty   Advisor

Aaron Doherty

Advisor

 
 
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Anyone can build product, few can build businesses with product.

Our work is done when your vision is realized and new deals start flowing in.

 

Contact Us

We’ll take the time to learn about your needs, how you’re looking to grow your business, and recommend an approach to help get you to your goals ASAP. Whether you need an on-demand product owner, product developer, or product marketer, our team of experts and network of partners has the expertise to get you from 0 to 1.

701 Brazos St
Suite 1600
Austin, TX 78701

 
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