Why C2B?

You always get more than just the project’s concrete deliverables

We are not a black box. Weekly, we perform knowledge transfer in an agile fashion of our iterative work product and recent learnings.

You benefit from fixed-price deliverables based on multiple business goals, agreed upfront

We are not a traditional outsourced contractor, with hourly fees and overhead that you pay regardless of outcomes. We work in outcome-based teams, and we sign up for specific concrete deliverables.

You work with seasoned product executives

As we’ve grown our firm, we’ve intentionally broadened our capabilities by seeking senior B2B SaaS product experts with complementary skills and market fluencies. We seek and share tribal knowledge, even from firm members who are not assigned to your project. And a named equity partner is always involved in the engagement.

Your product challenges are relieved immediately

Software product expertise is in huge demand. It can take up to a year to recruit, hire and ramp a product professional. C2B’s product experts are available tomorrow. We hit the ground running, and we deliver much more in 90 days than any new hire possibly could.

You select the work model

We can come in as fractional leaders who understand what it is to be on an executive team and how to motivate and grow product organizations. We can also take a seat on the bench next to your existing team members. It’s up to you.

You enjoy transparency and routine communication throughout the project

We are Lean adherents. We manage products through sprints and releases that you participate in. You have visibility into every step of the journey, and you control our direction and accountability.