If the Generalist is dead, who replaces them?

The answer isn't a single person. It is a modular stack of specialists augmented by AI.

For the last decade, the "Generalist Product Marketer" was the unicorn hire every CMO hunted.

But in the era of Generative AI and hyper-specialized SaaS, "safe" has become dangerous.

Early in my career IBM set out to revolutionize the development of large systems with an ecosystem it called AD Cycle, where AD was an abbreviation for Application Development. AD Cycle was undoubtedly the ultimate expression of the traditional waterfall method of building software systems, where development projects moved en masse through distinct stages.