If the Generalist is dead, who replaces them?

The answer isn't a single person. It is a modular stack of specialists augmented by AI.

For the last decade, the "Generalist Product Marketer" was the unicorn hire every CMO hunted.

But in the era of Generative AI and hyper-specialized SaaS, "safe" has become dangerous.

Even in the best of times marketing executives are a perpetually endangered species, but today they face agonizing scrutiny. We talk to lots of execs who feel like the game has changed, who are rethinking their whole approach to getting marketing done.