C2B Insights
The Death of the Generalist Product Marketer - Part 2
If the Generalist is dead, who replaces them?
The answer isn't a single person. It is a modular stack of specialists augmented by AI.
The Death of the Generalist Product Marketer - Part 1
For the last decade, the "Generalist Product Marketer" was the unicorn hire every CMO hunted.
But in the era of Generative AI and hyper-specialized SaaS, "safe" has become dangerous.