The biggest objection to AI content is that it sounds "pedestrian" or generic. This happens when you use standalone generative AI without context. A factory model solves for this through Contextual Injection and thorough, brand tested, positioning sound prompt sets..

At C2B, we believe that Generative AI is not a replacement for strategy, but the ultimate lever for execution. By moving from manual creation to AI-orchestrated production, B2B companies can achieve what was previously impossible: made-to-measure content at an industrial scale.

Crafting a Win-Win: Implementing Gainsharing Effectively

Successfully implementing gainsharing isn't just about picking a model; it's about meticulous planning, transparent communication, and a foundational trust between client and consultant.

Deconstructing the Gainsharing Model for AI Consultants

Implementing gainsharing effectively requires careful planning and a robust framework. Let's break down its key components.

The Shifting Sands of AI Consulting: Beyond Hourly Rates

Why should we move beyond the familiar hourly rate? The answer lies in the very nature of AI projects and the unique value they deliver.

Visualize a specific folder in your company’s Google Drive. You know the one. It’s titled "Competitive Intel" or "Battlecards 2025."

It is where good sales deals go to die.

Inside that folder are beautifully designed, branded PDFs. They have nice headshots of the competitors’ CEOs, company history, and a three-column matrix of features. Marketing spent six weeks interviewing stakeholders and formatting these documents. They look professional. They look comprehensive.

And they are completely useless.

See how Surefire Local used a performance-based Gen AI solution to eliminate unnecessary agency spend and drive measurable month-over-month results.

I often hear people question how approaches to work like Lean and Agile can apply to marketing, an activity they see as highly creative and resistant to the discipline required of software engineers. Sadly, this reflects a lack of understanding both of the creativity inherent in software development and of the many ways that Lean and Agile can make marketing better.