C2B Insights


Product Launch & GTM Andy Smolenski Product Launch & GTM Andy Smolenski

Agile Marketing

Early in my career IBM set out to revolutionize the development of large systems with an ecosystem it called AD Cycle, where AD was an abbreviation for Application Development. AD Cycle was undoubtedly the ultimate expression of the traditional waterfall method of building software systems, where development projects moved en masse through distinct stages.

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