Client Success Story

“c2b was the only Generative AI firm that came to us with a 100%-based Gainshare proposal: the ContentPlus product would either deliver value, or Surefire Local would not be liable for payment. ContentPlus proved to be a best of breed Gen AI solution that fundamentally changed the trajectory of our business, for the better.”

Michael Pierce, CEO, Surefire Local

The Challenge

Surefire Local, a B2B SaaS Digital Marketing firm, relied on outsourced writers operating under a “per piece” pricing model to produce website and blog content for its sizable customer base of small businesses. With hundreds of customer projects weekly. Surefire Local struggled to meet deadlines while ensuring content quality, and vendor management was complex and expensive.

The Solution

c2b Suite recommended that Surefire Local turn to ContentPlus, c2b’s Generative AI solution, to create relevant and persuasive marketing content for its clients. ContentPlus is designed for high-volume content production - in excess of 500 blogs and 40+ new websites per month – creating web-ready “content with context”. Content relevance and accuracy are ensured through ContentPlus’ reusable prompts standardized for vertical industries.

Within six months, ContentPlus eliminated Surefire Local’s reliance on outsourced content creators, driving a substantial increase in EBITDA. The annual savings directly attributable to c2b’s effort was over $400K.