Product Strategy

Product Strategy Makes Your Product More Valuable Than Your Competitors’

Whether you know the competitive set or not, keeping a close eye on the market helps your company to understand what it takes to compete and win. Product Strategy develops that knowledge and designs a product accordingly. If you already had the best product, wouldn’t you own more market share?


The role of a Product Strategist is one of the most demanding roles in any organization, requiring a unique combination of knowledge, skills, and behaviors across a wide spectrum of disciplines.  Product Strategists must be three things, simultaneously: a domain expert, a product expert, and a thought leader - making the right product strategist something of a unicorn. C2B delivers product strategy by leveraging a network of trusted Partners and curating their work to meet your needs.  Our partners are equity owners in C2B, never subcontractors, and have built respected reputations of expertise and results in their industries.

For many companies, hiring an internal Product Strategy Leader is expensive, difficult, and can cost growth stage companies valuable time.  C2B provides a unique fractional product strategy offering and our seasoned experts fulfill an essential role to deliver on your timeline.

Perhaps the competition has gained an edge. Perhaps the market has shifted to prefer delivery you’re not currently capable of.  Perhaps consolidation has put your team at a disadvantage. The right product strategy can be a path forward in uncertain times and - our track record shows - that the right team to deliver for you is C2B.


Product Strategy Client Examples

Below are some examples of clients that we’ve supported with Product Strategy. Each engagement is different, but the resulting growth is the same. Click through to reach the case studies.


Ready to Lead the Market with Product Strategy?

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