How does the product you’re building address a market need? How large (and how segmented) is that market? Are there other solutions? Etc, etc… C2B product marketing addresses these questions, turning leveraging the answers to guide development of sales strategies, marketing strategies, success metrics, sales enablement materials, pre-sales experiences, onboarding and success metrics, and so much more. Product marketing can be the difference between a great idea and a successful company.
Product Marketing is the tie that binds technical efforts with customer efforts. As the functional owners of product / market fit, Product Marketing forms the strategic backbone that keeps your team standing tall. Leveraging competitive intelligence, market sizing research, voice of the customer insights, pricing, packaging, and a multitude of other data sources; Product Marketing should always be the first non-technical hire. Of course, most firms are unnerved by the opaqueness of a role that seems too hybrid to be valuable and put off hiring Product Marketing resources.
When a new competitor enters the space or some massive search engine releases a free version of your app you channel sales team keeps the runway long, but your product marketing team defines and aligns everyone else on the future.
Product marketing develops what the market will want six months from now
Product marketing has the insight to know what the market needs next year
Product Marketing can even design that freemium solution to create a new market opportunity
In the modern organization, Product marketing can be the difference between a great idea and a successful company. Get started with a free consultation.
Product Marketing Client Examples
Below are some examples of clients that we’ve supported with Product Marketing. Each engagement is different, but the resulting growth is the same. Click through to reach the case studies.