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Recently acquired by TTEC (formerly TeleTech), noXaos was founded by industry veterans in the machine learning space to optimize the delivery of content to consumers and enterprise organizations with intelligence. noXaos added an element of personalization and intelligence to enterprise social media and user-generated content that was not previously possible. Their customers enjoyed increased employee efficiency and more productive consumers interactions.

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C2B Suite was instrumental in the launch success of noXaos. Their expertise accelerated the development of our core business model and value proposition, helping us focus on the key elements to our market success. Their disciplined approach to product was invaluable to us.”

Robert Birch, CTO, noXaos

Business Need

Executive leadership recognized the need to focus on developing their platform, IP, and APIs for enterprise connection points. The urgency of this need was underlined by market factors and a lack of bandwidth to address it. noXaos struggled to find a balance between creating a compelling product, while simultaneously gaining revenue traction for an initial funding round.

Solution

C2B Suite onboarded quickly to the Head of Product role, where the team provided necessary leadership to develop external partnerships (i.e. Salesforce, etc) and solidify the go-to-market plan. The resulting MVP was a pure play OEM engine that powered existing CRM, Community and Mobile B2B applications with all of the intelligent personalization that noXaos had developed.

Impact

Over the life of the engagement, C2B developed and brought to market 2 MPVs and a tightly coupled Salesforce integration via the Force.com platform. noXaos eventually went on to successful M&A negotiations with a global contact center outsourcer and market leader.  Key deliverables included:

  • Development of the initial targeting, forecasts and P&L models for the product business plan

  • Creation of key elements and details of the overall operating plan

  • Angel investor / VC pitch support for the executive team including deck development, articulation of functionality, and market positioning

  • Roadmap development with epic and user story creation

  • Development of pricing and packaging for product launches


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