Next IT, recently acquired by Verint, is a conversational AI company and has been a leader in artificial intelligence innovation for over a decade. From robots to holograms, Next IT intelligent assistants seamlessly engage users on any device or endpoint.  Alme®, Next IT’s virtual assistant platform, boosted engagement with targeted audiences by 130% and offers results-driven automated solutions.


C2B Suite delivered exceptional product deliverables, MVP Sprint artifacts, sales and marketing intel, and partner-facing collateral. Additionally, the Next IT organization benefited greatly from a fresh approach and standardization of what was, very ad-hoc pricing strategies. For over one-year, C2B Suite delivered every engagement on-time, and with outstanding quality.

Tracy Malingo, President, Next IT Corporation

Business Need

Along with needs for new competitive intelligence, and a rapid implementation approach, Next IT’s President and GM also realized market facing, commercial gaps across the Enterprise AI solution portfolio. This included requirements for an extensive overhaul of pricing, solution redesign, value add modules/tooling creation and pre-built integration packaging.


By partnering with C2B Suite, Next IT significantly improved business practices and and overall product margin through various solution lines. C2B Suite provided holistic product strategy, pricing, packaging, competitive intelligence and business process analysis for different MVP offerings.


  • Created natural language models for reuse

  • Analyzed and improved market intelligence on 10 different competitors

  • Developed sales enablement resources including battlecards and feature comparisons for key competitors

  • Produced over 8 new solution packages, with a robust add-on module strategy

  • Developed and delivered a global sales enablement plan

  • Formulated strategy for a Quick Start program

  • Negotiated acceptance across various business unit constituencies for the new portfolio commercialization approach

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